You probably noticed that I used the “ ” expression above in an example already, wrapped around particular keywords. These quotation marks are used to capture a full phrase that is to be kept intact, in the precise word order stated. Not using “” around a phrase will mean that each word is treated separately, usually with an assumed AND in between each one. Would give results that contain ‘managing‘ and ‘ director‘, but not necessarily in the same sentence or paragraph. So if you are prospecting for Managing Directors, then your search results are going to show up with all the LinkedIn profiles containing the word 'managing' and all of the LinkedIn profiles with the word 'director' leading you to thousands of irrelevant search results and a list of the wrong people. Would give results that only contain the exact phrase "Managing Director". This can be applied to any specific phrase. So if you were prospecting business owners they may have a whole range of job titles. So you would want to be focused on the right phrases and wrapping them with quotation marks. Using brackets is absolutely essential for complex search strings, and it can be the application of brackets that causes the most confusion. Essentially, a clause within brackets is given priority over other elements around it. The most common place that brackets are applied by advanced users of Boolean is in the use of OR strings. ("Managing Director" OR "MD" OR "Business Owner" OR "Founder") AND ("Start Up" OR "Scale Up") Perhaps a good example would be a series of job titles where you also need to have a specific keyword on their Linkedin Profile.
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